Usage & Additional Costs
Your Launch360 plan provides access to its listed features. Your monthly subscription, any applicable one-time Launch Fee, and billable usage are separate charges. See the rates and examples below to understand what you pay when you use AI, messaging, calling, and premium automation services.
Monthly fee, Launch Fee, usage, and add-ons
Launch360 billing has four parts. Understanding them helps you plan your budget and avoid surprises before enabling a billable service.
Monthly Plan Fee
Recurring access to the Launch360 platform and the managed support level in your selected plan. Billed monthly. Solo is DIY; Start, Grow, Scale, and Amplify add increasing Launch360 management.
One-time Launch Fee
A single fee for Start, Grow, and Scale that covers research, strategy, architecture, and the professional build to launch your system. Solo has no Launch Fee. Amplify scope is confirmed on a consultation.
Metered Usage
Billable AI activity, calls, messages, email, and premium workflow actions charged based on the service used, volume, and applicable billing unit. Unless an allowance is stated, usage is separate from your subscription.
Optional Add-ons
Services beyond your plan, such as additional locations, premium integrations, or advanced AI features. Quoted based on the service and volume. Phone numbers, carrier fees, and paid hosting may carry separate charges.
Current reference rates
Rates shown are USD customer-facing references. Actual charges depend on the service used, volume, region, model, and resources. Confirm the applicable rate in your account before enabling a paid service.
Calls
- Outbound calls (US reference)
- $0.028/minute
- Inbound calls (US reference)
- $0.017/minute
Reference rates. Call transport for Voice AI is separate from the AI component.
SMS
- SMS (US/Canada reference)
- $0.0166/segment
A segment is not the same as a message. Long texts may contain several segments. Rates vary by region and service.
- Email sending
- $0.00135/email
- Email verification
- $0.005/address checked
- Email warmup
- $0.00088/warmup email
Transactional and marketing email sending are billed per message sent.
Premium Workflow Actions
- Premium workflow actions
- $0.02/billable action
Charged per billable action executed by a workflow, not a flat fee for the whole workflow. Not every ordinary automation step is chargeable.
Reviews AI
- Reviews AI
- $0.02/review
A separate AI review service, billed per review generated. Not a premium workflow action.
Voice AI
- Voice AI (reference AI component)
- $0.04/minute
The AI component rate is a reference. Call transport is separate. Model and voice components may vary. Do not assume an all-inclusive per-minute rate.
- WhatsApp (reference per billable usage unit)
- $0.148
Billing units depend on the WhatsApp service, message category, and destination. Check the applicable price in your account before use.
Understanding AI token rates
Tokens are pieces of text processed by an AI model. Input tokens are what you send; output tokens are what the model returns. A single AI task can involve multiple steps. The rates below are illustrative references, not universal fixed prices. Your dashboard shows actual transactions.
| Service | Reference rate | Notes |
|---|---|---|
| Ask AI, AI Studio, Creator Studio | $4.22 per 1,000,000 tokens | Illustrative reference, not a universal fixed rate. Actual model, tasks, and resources vary. Check your usage dashboard for actual charges. |
| Workflow External AI Models (input, illustrative) | $1.20 per 750,000 words | Word figures are approximations. Actual token and model usage determines charges. |
| Workflow External AI Models (output, illustrative) | $4.80 per 750,000 words | Word figures are approximations. Actual token and model usage determines charges. |
| Agent Studio (illustrative) | $0.50 per 750,000 words | Word figures are approximations. Actual token and model usage determines charges. |
Conversation AI and Content AI are listed as variable. The exact charge for these is shown in your account, not as a published number here. Ask AI, AI Studio, and Creator Studio rates above are illustrative examples, not universal fixed rates. Actual model, tasks, and resources vary. Check your usage dashboard for actual charges.
Usage-only cost examples
Plain math to help you picture how usage adds up. These do not include your monthly plan fee, Launch Fee, taxes, or carrier charges. Actual charges depend on your account rates.
1,000 emails
Email sending
$1.35
1,000 segments
SMS segments
$16.60 before applicable carrier and other charges
100 billable actions
Premium action executions
$2.00
Available spending controls and usage limits depend on the service and your account settings. Review your account usage and ask about available controls before enabling a paid service.
Optional services quoted separately
Some services are quoted based on your selections and current provider rates. Confirm the price before activation rather than assuming a published amount.
Domain purchase
Reference example: $20 per domain. Confirm the extension, term, and renewal price before purchase. You are responsible for purchasing and maintaining your domain.
Dedicated email IP
We confirm the monthly charge before activation.
Phone numbers
Carrier and registration fees may apply. Confirm the applicable charge before provisioning.
Third-party integrations and paid hosting
Separately quoted applicable charges.
Questions about usage and billing
Feature access, tokens, segments, workflows, and how to check your usage.
What is the difference between feature access and unlimited usage?
Your monthly plan fee includes access to the features listed for your plan. Access means the capability is available to you. It does not mean unlimited consumption. Unless an included allowance is expressly stated in your plan or written agreement, billable usage is charged separately from your subscription and Launch Fee.
What are tokens and how do they affect AI charges?
Tokens are pieces of text processed by an AI model. Input tokens are what you send to the model, and output tokens are what it returns. A single AI task can involve multiple steps, each consuming tokens. Charges depend on the model used, input and output volume, task complexity, and the resources consumed. The illustrative token rates on this page are references, not universal fixed prices; your dashboard shows the actual transactions.
What is an SMS segment and why is it not the same as a message?
A segment is the billing unit carriers use for SMS. A short message may be one segment, while a longer message may contain several segments. You are billed per segment, not per message. SMS rates also vary by region and service, so the reference rate here is a starting point, not a final price for every message.
Are all workflow actions charged?
No. Only premium, billable actions executed by a workflow are charged, and each billable action is priced individually. Ordinary automation steps that are not premium actions are not separately charged. You are not paying a flat fee for an entire workflow, only for the billable actions it triggers.
How are Voice AI and phone calls billed?
Voice AI is billed by the minute for the AI component, and call transport is billed separately. Model and voice components may vary, so a per-minute AI rate is not an all-inclusive call rate. Outbound and inbound calls also carry their own per-minute reference rates. Confirm the applicable rates for your account before enabling a voice service.
How do I check my usage and control costs?
Review your account usage and billing details regularly in your dashboard. Available spending controls and usage limits depend on the service and your account settings. If you want controls, ask us what is available for your account before enabling a paid service. Contact office@launch360.co with any questions.
What are optional add-ons?
Add-ons are services available beyond your selected plan, such as additional locations, premium integrations, or advanced AI features. They are quoted based on the service used, volume, and applicable billing unit. Phone numbers, carrier and registration fees, dedicated email IPs, third-party integrations, and paid hosting may each carry separately quoted charges.
Questions about your usage?
Review your account usage and billing details, then reach out. We will help you understand what is billable and what controls are available.